An ad concept I created from scratch that focused on being seen and targeting a wide range of people (ages 7 - 90)
Tissue ad, London
The ad sends a clear message. Colour in the typography was used to help guide viewers eyes and the logo has it's own spot to instill brand recognition. The Hatissue mascot is wearing the tissue as a cape to exhibit the quality of the tissues, to show the strength of the product and also to harmonize with the "super-hero" concept of the ad.
Using Cloth Dynamics in Cinema 4D, the cape was made to mimic real-life physics and shadows in order to exhibit the tissue texture and make it seem photo realistic
The render resulted in something similar to the following before it was taken to Adobe Photoshop and made to look and feel even better. Then the character/mascot was added to the tissue cape. Afterwards, I moved on to completing the rest of the ad
